Yesterday, Roger spoke at the “Kentuckiana Exterior Building Expo” and shared 4 Ways to Double Your Sales in 363 Days or Less.

A “replay” is available below so you can discover the same secrets exposed during yesterday’s session.

Enroll Into the Business Growth Intensive Program Now

NOTE: The offer at the end of the video is only good until 2/20/12 because it’s a live event. The recorded and polished version will be available down the road for $497 or more so be sure to reserve your seat today.

Syllabus

To download a syllabus for the upcoming live “Business Growth Intensive Program,” click the link below or simply view the modules below:

Download Business Growth Intensive Program Syllabus

Live Module Schedule:

A quick rant today to share with you that serves a valuable lesson.

I just got an email from a pretty big company that offered access to a white paper that piqued an interest.  I clicked on the link to access it and had to jump through a bunch of unnecessary hoops to get to it so I created a podcast to summarize what all happened and the takeaways from it.

Enjoy!

What did you learn from that quick rant?

We’re Guilty, Too!

Internally, it’s forcing me to revisit several campaigns to map them out more strategically.

For instance, if you happen to click on one of the top feature links on this website’s home page to register for a report, white paper, or mini-email series, that should be enough to get access to other stuff.  Agreed?  So you probably don’t want to have to register again and again to get access to other stuff even though you may have an interest in it today.

Today, our campaigns don’t even do a poor job of “cross pollinating” so that’s going to get fixed.

Secondly, it would be helpful to us (and you, too), in our ongoing marketing efforts, to gather additional information to determine readiness and willingness to make a buying decision on marketing services yet we ask for very little progressive information as someone progresses through a campaign today.

Bottom Line

When you offer lead magnets, capture the data you need today to effectively follow up right now not one year down the road or two years from now.

Next, once you have someone’s contact information, offer additional lead magnets to help you determine readiness to buy and further segment your list.  Use trackable links to do this versus asking people to fill out the same basic information over and over again.  If you have a strategic piece of information you can gather to help determine readiness, capture it ONLY via another web form on your site.  Link the web form on your site to the contact record so that it updates the proper person.

If you don’t know how to do any of this, your web programmer or your auto-responder service should so ask them how to make your campaigns and web forms more dynamic.

Anyway, I hope this helps you with your ongoing marketing campaigns and you learned something valuable during your visit today.

Today’s Hotseat Participant is James Moeller of http://SpecialProjects.com in Louisville, KY. Special Projects serves a niche market in the food and chemical equipment industry.

Full Disclosure: at the time of recording, James was neither a client nor previous acquaintance.

Today’s website hotseat participant is Ray Dietrich of http://LowFeeCaliforniaBroker.com (obviously of California).

Full Disclosure: at the time of recording this hotseat, Ray is neither a client nor previous acquaintance.

Enjoy today’s hotseat entry!

Seo Or Google Optimization: Don’t Let Seo Companies Fool You!

If search engine optimization for you is all about increasing the ranks on Google, you are getting it all wrong. There is a huge difference between Google Optimization and SEO. It is not only the difference of the terms but also the difference in the way that both are performed and hence there is a notable price variation as well.

When you talk about SEO you intend to optimize your site on most of the major search engine, which means that you are looking at traffic from Yahoo, Bing, Altavista as well as Google. But most of the times most webmasters only intend to get Google results because the market they target has a Google dominance of nearly 80-90%, so there is no point in getting Yahoo or Bing optimization.

Unfortunately, not a lot of SEO companies actually mention this to their clients. It is important that you ask your SEO company that in case they select a specific keyword what is the search volume on each search engine. In most cases you will find that nearly 90% of the estimated searches happen on Google. However in certain areas and topics Yahoo or Bing might be a little more prominent but in most cases it is Google all the way.

So Where Does The Difference Arise?

First of all the method of optimization for each search engine is different as the various search engines have their own evaluation protocols. Hence the results on Google are different from those on Yahoo as well as other sites. In case you are opting for an SEO package, the company has to offer you all the possible protocols to increase ranking whereas for Google Optimization it is just one specific search engine. Obviously the cost is lower but a lot of SEO companies sell Google Optimization as SEO charging exorbitant amount. This is where you need to beware.

Hence, whenever you ask a company for SEO service, ask for a free quote or an evaluation if Google Optimization would be more fruitful. In case they can give you an acceptable answer move ahead.