If you’ve ever said to yourself (or anyone for that matter) “our products are great, but we just need more people to know about them,” you probably believe you have a visibility or awareness problem. You’d be (partially) wrong!

Stay with me here …

Your Challenge

If 100 potential leads dropped into your lap right now, would you know what to do with them?

Could you follow up with them in a systematic fashion without allowing any to fall through the cracks? Would you be able to further qualify & score those 100 leads to determine the most likely purchasers from the group within the next 30-90 days?

Be honest!!!

The knee-jerk response most would have is “hell yeah, I’d know what to do so just give them to me already!!!” If you are honest and realize you wouldn’t know where to start if someone handed you 100 leads right now, you may have a bigger problem with follow up than awareness or visibility.

Now, before you get all defensive, hear me out.

Most business owners bristle at the mere suggestion of a follow-up “problem” … it’s understandable but frankly, it’s painfully naive. They quickly claim they manage their leads effectively today.

How about you?

Let’s dig a bit deeper to see how you do … here are seven questions I bet you can’t immediately answer with total clarity and accuracy:

  1. How many website visitors do you get each month?
  2. How long has your website been live?
  3. How many email addresses and/or phone numbers are you collecting from your website each month?
  4. Of the emails and/or phone numbers you collect, how many would you consider to be hot leads (will buy within 30 days) right now?
  5. Of your leads, how many eventually purchase from you and what is the typical timeframe until someone purchases?
  6. Of the purchasers, how many buy from you again within a year?
  7. What are you doing with the contacts that don’t buy from you?

So, how’d you do?

Can you rattle off the answers to each of those questions without calling in the tech guy or sales manager to debrief you?

If you can’t answer those questions, call Roger at (502) 394-0460 now to discuss your business and how you can get it back on the right track.

Lead generation is as much about what you do once you’ve gotten the lead as what you do to get it.  You can’t have one without the other if your goal is consistent, sustainable and predictable sales growth.